Communication, Media, and Design

Influencers: how they succeed in seducing loads of youths. On the functioning and ethical use of influencer marketing.
 
This lecture goes deeper into the impact of influencers on youths.
We start at the beginning: Who are influencers, and why do brands use them in their marketing strategy? Next, we study the rules influencers must keep to and the impact which the content they create and share may have on their young followers.

• Expert: Marijke De Veirman
• Duration: 1.5 hours
• Target group: Broad audience
   

Key insights: How can you use influencers strategically for your marketing strategy?
 
Key insights: This lecture goes deeper into the impact of influencers on youths and their brand experience. As a starting point, we use the Social Media & Influencer Marketing Barometer, an annual study by Artevelde UAS into how Belgians (16-39) experience branding via social media and influencers. During this lecture, we explain the 10 most important insights from the study.
 

• Expert: Marijke De Veirman
• Duration: 1 hour
• Target group: Companies and organisations
   

Deep dive: How can you use influencers strategically for your marketing strategy?

Deep dive: During this deep dive, we apply the 10 most important insights from the SMI-Barometer to your sector. The SMI Barometer is an annual study by Artevelde UAS into how Belgians (16-39) experience branding via social media and influencers. Via this application, your organisation will receive profound insights to optimise your social media marketing strategy for your target group.

• Expert: Marijke De Veirman
• Duration: 2 hours
• Target group: Companies and organisations

Podcast as marketing channel

Around half of the Belgians regularly listens to podcasts. So, podcasts are a promising platform for brands. But how can you start a podcast as a brand? Is it interesting to make your own podcast? Or is it better to advertise or sponsor a podcast? We explore the various possibilities and discuss their advantages and disadvantages based on insights from research. After following this introduction, do you want to advance in the podcast medium? Then also check out the Associate Degree in Podcasting (link).

• Expert: Marijke De Veirman
• Duration: 2 hours
• Target group: Companies and organisations

Lecture: Fake news

Fake News exists as long as news exists. However, due to social media and artificial intelligence (AI), this gets spread more easily, and recognising it gets more difficult. During this interactive lecture, we will explore various forms of disinformation and we hand guidelines to distinguish real from fake.

• Expert: Jan Boesman
• Duration: 2 hours
• Target group: Broad audience, libraries, training organisations, etc.

Workshop: Fake news 

During this interactive workshop, you get practical tips and guidelines on how to deal with fake news. How can we, as citizens, think critically and assess the reliability of information? What factors should we consider when assessing news sources? Together, we will discuss strategies and approaches that may help you to form a well-considered opinion in an era of disinformation.

• Expert: Jan Boesman
• Duration: 2 hours
• Target group: Broad audience, libraries, training organisations, etc.

Lecture: What packaging should you choose?

Are you a conscious consumer who wants to have a positive impact on the environment? Do you want to gain more insight into the world of packaging and what choices are best for you as well as the planet? This informative lecture offers you the tools and knowledge to take well-considered decisions when doing your purchases. In a world where packaging plays a big part in our daily life, it is vital to understand what choices are best for the environment and for your own wellbeing. During this lecture, you will get an overview on the various types of packaging that are available today. You will learn about the pros and cons of plastic, paper, glass, and other materials, and you will get an insight into how these choices affect the sustainability and ecological footprint.

• Expert: Bart Calis
• Duration: 1 hour
• Target group: Broad audience, libraries, training organisations, etc.

Lecture: Reduce: optimise your packaging strategy

Is your company or organisation looking for ways to become more sustainable and ecological? Do you want to reduce the amount of packaging and make use of the powerful reduce strategy?

During this practical lecture, with our product expertise, we give you tips and tricks to reduce packaging materials and what advantages this offers your organisation. In a world where sustainability and responsible entrepreneurship are key, it is vital to make conscious choices and minimise the impact of packaging materials on the environment. Thanks to our expertise, we have an overview of innovative approaches, materials, and techniques that may help to find more efficient and sustainable packaging solutions.

• Expert: Bart Calis
• Duration: 1 hour
• Target group: SMEs, producers, etc.

Lecture: Reuse: what models exist in reuse?

Do you want to bring your company or organisation to a higher level what concerns sustainability? Is your company interested in maximising the reusability of packaging materials? This practical lecture gives you the knowledge to reuse packaging materials in an effective and sustainable way, and you will learn all about models that exist in reuse.
You will learn how to make conscious choices and how you can optimise the value of packaging materials.

• Expert: Bart Calis
• Duration: 1 hour
• Target group: SMEs, producers, etc.

Lecture: Recycle: how can you make your packaging more easily recyclable?

Do you wish to optimise your packages what concerns recyclability? This practical lecture discusses all packaging materials and how to make these optimally recyclable. We also have an eye for the sorting of packaging materials and the communication to the consumer.

During this lecture, you will find out how to make conscious choices and how you can optimise the value of packaging materials.

• Expert: Bart Calis
• Duration: 1 hour
• Target group: SMEs, producers, etc.

Workshop: My packaging made sustainable

In this interactive workshop of around 2 hours, we set to work practically with various packaging models. In the first hour, we give two options to choose from:

1. an inspiring overview with Reduce, Reuse, or Recycle
2. a more in-depth session on 1 R or 2Rs of your choice  

After exploring the various models, in the second hour, we set to work with the application to your own packaging, or we get you started on finding new solutions. Together with our expert, we brainstorm on how you can apply the discussed models to your own packaging materials. We provide practical tips, advice, and feedback, and together we think about more sustainable choices.

• Expert: Bart Calis
• Duration: 2 hours
• Target group: SMEs, producers, etc.

Workshop: Human-centred design: The user in the centre

Would you like to get started with design thinking in your organisation or business?
We have an extensive expertise to optimise existing services and products, or implement new products and services. We like to share our knowledge and we will teach you the methodologies, so that you can set to work to make improvements.

1. Insights design-thinking methodology from problem to idea development
2. Understanding problem statement and being able to formulate problem-solving strategies
3. Application of methodology to a theme of your choice  
4. Applying Design Thinking in practice by means of practice sessions in small groups guided by an expert 

Set to work with the above topics via an interactive workshop.

• Expert: Dieter Wullaert
• Duration: 2 days

Target group: Companies and organisations (Minimum 4 participants and maximum 20 participants)