Bachelor

International Communication Management

Taught in English, 180 ECTS, shortened study track possible, Campus Leeuwstraat

Programme

Four essential employment skills

All courses of this programme contribute to four essential employment skills: 

  • Insight and strategy: you keep track of current trends in the broad field of communications while also figuring out how to turn organisational goals into a well-designed communication plan. 
  • Concept and creation: you create various communication products tailored to your target audience across multiple platforms, from text to video. 
  • Project design and planning: you develop effective communication strategies. As a project manager, you are in charge of the big picture, so you can coordinate your colleagues, instruct freelancers and ensure you achieve your goals. 
  • Research and analysis: you formulate research questions, interview people, organise focus groups, measure and analyse and report on, for instance, the brand's image or the characteristics of how your target audience uses media.

Foreign languages and intercultural skills

Choosing for International Communications Management is choosing additional foreign languages. The working language of the course is English, but apart from that, you can also opt for French, Spanish, or even Chinese. Written assignments or presentations will develop your language proficiencies and give you a strong command of the terminology used in communications. 

Given that this field of study is open to international students, you will automatically absorb a lot of intercultural influences. You work on diverse cases and communication projects alongside students from around the globe. At the end of your three years, you will have gained a significant language boost and professional attitude, ideal for an aspiring communications professional.

Discover the programme for the academic year 2022-2023:

On average, you will spend about 23 hours in class per week. On top of that, you also work your way through tasks and exercises, prepare classes, and, of course, you study. You can count some 45 hours of school-related activity per week. General, introductory courses are taught in groups or online. You will be in smaller groups for the more specific, hands-on classes, which provide closer contact with your lecturer.

First year

During your first year, you acquaint yourself with the different tools needed to create content. Adobe software, and other packages, will no longer hold any secrets for you. 

You can experiment with Spanish, French, or even Chinese in the language lab. Learning to write creative copy will lead the way for your English language proficiency. The Storytelling course teaches you how to tell a story clearly and coherently, and the Long and Short Copy course teaches you how to play with words.

Lastly, you will gain a solid basis in communication strategies to build challenging advertising campaigns or reach your target audience. The theory is immediately turned into practice so that you realise what it feels like to be an international communications professional.

SEMESTER 1

CREDITS

Digital Content Production 1

4

Design Research

3

Media Strategies and Marketing

4

Corporate and Marketing Communication

6

Creative Copy 1: Storytelling

4

Language Lab 1

5

SEMESTER 2

CREDITS

Digital Content Production 2

4

International Media Community

4

Research Skills and Data Analytics

3

Communication Strategy and Planning

6

Creative Copy 2: Long and Short Copy

4

Language Lab 2

5

SEMESTER 1 + 2

CREDITS

Media Factory 1

8

Second year

Stay tuned. We will share the course overview soon.

Third year

Choose your speciality

In the third year, you go for your own interests and competencies. Nearing the end of the programme, you come closer to an actual job experience, with plenty of options left to choose from. Will you specialise in branding and advertising, or will you opt for corporate and crisis communication? It's your path to choose.

SEMESTER 5

CREDITS

Innovation management

3

Ethical and Responsible Entrepreneurship

4

Cultural Encounters

4

Expert Track: International Corporate and Issue Management*

― Strategy

― Project

(11)

6

5

Expert Track: International Brand Management*

― Strategy

― Project

(11)

6

5

Electives **

― Applied Neuromarketing

― Creative Writing

― Digital Business Technology

― Data Visualisation

― Photography: Visual Narratives

― English with a bang!

― Français: contextes professionnels et interculture

― Advanced Pitching & Presentation

(8)

4

4

4

4

4

4

4

4

SEMESTER 6

CREDITS

Internship

15

Graduation Project

15

Internship Abroad XL ***

30

* You choose one Expert Track and follow all subjects within that track.
** You choose two electives.
*** You choose between an internship and a graduation project or a more extended internship with an integrated project.

See the ECTS sheets for more information about each course unit.

Shortened study track

It is possible to follow International Communication Management as a shortened study track. Do you possess a bachelor's degree in a relevant field of expertise? Then you are eligible to apply for this bachelor's degree. You will gain an additional degree in one year by following the third year's courses, plus one extra course, Digital Media Strategies & Research (6 credits). That way, we ensure you have the knowledge to thrive at work.