International Semester Programme

International Communication (English)

Programme (autumn semester 2022) - Campus Leeuwstraat

Unravel the secrets of branding and advertising or get a grip on corporate communication and public relations. Work side by side with other international and Belgian students on real-life cases and projects, and develop an international perspective on the broad field of communication and content creation. But there is more! Thanks to a variety of electives, you will polish your communication skills even further. From creative writing to photography, graphic communication or even data visualisation, you will be holding all the cards to improve your expertise in international communication.

Below you can find the course units of the International Communication programme (autumn semester only).
Students with a communication study profile (marketing, P.R., advertising...) should select a number of subjects for at least 18 ECTS and maximum 33 ECTS per semester. A normal semester is 30 ECTS.
Due to the fact that a number of topics allow limited student numbers, we are forced to stop the applications at 50 for this semester programme. We only do this to guarantee the quality of our education and logistics. We apologize for any inconveniences or unfulfilled expectations.

The majority of the lessons take place on campus Leeuwstraat. Some of the electives can take place on campus Mariakerke.

INTERNATIONAL COMMUNICATION - AUTUMN 2022:

Course unit / Learning unit

ECTS

Ethical & Responsible Entrepreneurship

4

Cultural Encounters (previously: International communication context)

4

Innovation management

3

Expert Track*: International Brand Management:

International brand management: strategy *

6

International brand management: project *

5

Expert Track*: International Corporate & Issue Management
(previously: International Corporate Communication):

International corporate & issue management: strategy *

6

International corporate & issue management: project *

5

Electives**:

Advanced Pitching & Presentation

4

Data Visualisation

4

Applied Neuromarketing (previously: Consumer Neuroscience)

4

Photography: Visual Narratives

4

Digital Business Technology (NEW)

4

Creative Writing

4

English with a Bang: United Branded Nations

4

Français: contextes professionels et interculturels 4
TOTAL ECTS: 30

* choose from one expert track the strategy and the project course (11 ECTS in total)
** choose two of the electives